Content Marketing is about more than simply the blogs you put out or the content that sits on your website. It is about creating compelling pieces of content, whether that be using emotive language or visuals, to truly engage your target market. Without great content, no digital marketing or content marketing campaign will succeed; the saying content is king should not be ignored. But what counts as a content? On a basic level blogs, images, reports infographics and videos are all sources of content marketing. However, depending on the industry your business operates in we can utilise content such as case studies, statistics & data, how-to guides, eBooks, white papers, news articles, templates, toolboxes and interviews to better captivate your target market.
Whichever content type used within a content campaign, the principles behind it are the same. Utilising a thought, idea or piece of data in order to create content that is engaging, emotive, visually appealing or useful to your target market. And, the point of content marketing? To generate links, drive traffic to your website and gain recognition from your target market. Content marketing campaigns are key in your SEO strategy; a successful campaign will boost your online presence, generate more traffic and drive your enquiry numbers