CONTENT MARKETING

Drive more traffic to your site, through creative content pieces to engage your online audience

WHAT IS CONTENT MARKETING?

Content Marketing is about more than simply the blogs you put out or the content that sits on your website. It is about creating compelling pieces of content, whether that be using emotive language or visuals, to truly engage your target market. Without great content, no digital marketing or content marketing campaign will succeed; the saying content is king should not be ignored. But what counts as a content? On a basic level blogs, images, reports infographics and videos are all sources of content marketing. However, depending on the industry your business operates in we can utilise content such as case studies, statistics & data, how-to guides, eBooks, white papers, news articles, templates, toolboxes and interviews to better captivate your target market.

Whichever content type used within a content campaign, the principles behind it are the same. Utilising a thought, idea or piece of data in order to create content that is engaging, emotive, visually appealing or useful to your target market. And, the point of content marketing? To generate links, drive traffic to your website and gain recognition from your target market. Content marketing campaigns are key in your SEO strategy; a successful campaign will boost your online presence, generate more traffic and drive your enquiry numbers

  • CONTENT CREATION
  • DESIGN CREATION
  • CONTENT CURATION
  • ON-PAGE DEVELOPMENT
  • OUTREACH
  • RESULTS

CONTENT CREATION

Content writing experts make up our digital marketing team, and they have the ability to write about everything from Occupational Health to Cosmetic Surgery and Kitchen Furnishings. Our team knows how to write truly compelling content that is bespoke to your industry, and that engages your target market. Whilst having great content, that is accurate and relevant is important, without good SEO practice a content marketing campaign will struggle to perform. We use keywords with high search volume and use SEO friendly structures in all our content, so that we can guarantee it’ll perform in the SERPs.

CONTENT CURATION

As well as content creation, content curation plays a large part within a content marketing campaign. This involves using material from a variety of sources across the web that directly appeals to your target market. We make sure to feed content curation into your content marketing strategy, and envisage to use content that is personal and builds value whilst also showing your expertise.

OUTREACH

For a successful digital content strategy, you need to build links and relationships, and how do you do that? Outreach. At Frogspark, we use tried and tested processes as part of our outreach strategy and have a vast range of connections with influencers and bloggers. We understand the importance of contacting brands and influencers within your industry, which is why we have a process for that too. Our aim is to boost your brand’s presence, improve your organic rankings, drive more traffic back to your website and generate high quality leads for you.

DESIGN CREATION

Our talented in-house designers are here to put a creative idea into a truly engaging and visually pleasing piece of content. At Frogspark, we are always looking to use new innovative design ideas and trends to create the most engaging pieces of content for you. We’ll have a discussion around the type of design you’re aiming for and come up with a concept for you to look at, our team will then work with you to get a creative that’s just right.

ON-PAGE DEVELOPMENT

Being a full service digital marketing and web agency means we are able to use our wealth of experience in development as part of your content marketing piece. Our highly skilled developers work on developing websites and on other web applications on a daily basis, using clean, readable and SEO friendly code. This enables us to house any content on your domain, and make it fully accessible for your audience across all .

RESULTS

We’re dedicated to creating content marketing campaigns that deliver tangible results for your business. That’s why we make sure to use a comprehensive process that utilizes our team’s diverse skill set, and creates an engaging content marketing campaign. So whether your goal is to drive traffic to your site, increase brand awareness, maximise sales or boost customer loyalty we are committed to creating a campaign that is fully geared around this.

Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast

Link Building

Where you website is ranked is important to your bottom line and our business model, we can provide monthly reports.

Monthly SEO Task

Where you website is ranked is important to your bottom line and our business model, we can provide monthly reports.

On Page SEO

Where you website is ranked is important to your bottom line and our business model, we can provide monthly reports.

 

 

OUR APPROACH

We understand that the world of digital marketing is characterised by it’s diverse nature, and content marketing is no different. To launch a successful content marketing campaign, you need a handful of creativity, a solid content marketing strategy in place and fine tuned processes in order to successfully execute the plan. Our talented digital marketing team have got this down to a T. We commit to carrying out a content marketing campaign that is fully centred around you and your business, and make sure you are fully informed and involved with each and every step we take. We pledge to deliver tangible results for you.

DATA DRIVEN

We use data that is collected from your site and industry, as well as our experience within the field, to craft a content marketing strategy that is fully bespoke to your business. We work only towards your goals, so that we ensure that we are generating results that you are looking for. A win for you is a win for us.

LONG-TERM RESULTS

We use best industry practice in each and every one of our content marketing campaigns to ensure we are not only running a campaign that will have quick wins, but also ensures the campaign will have a long term positive impact on your business performance. Our experience means that we know what search engines look for, and we use this knowledge to your advantage.

UNIQUE PROCESS

We understand that no two businesses are the same, which means that every content marketing campaign should be unique. We create strategies that are bespoke to your business, your industry and most importantly your business goals. Working closely with you, we want to create a campaign that works for you, and generates tangible long term results.

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ABOUT US

Gold Online Media are web design specialists based in Corby. With offices in Corby,we provide website and digital media services throughout Corby, the Midlands and the rest of the UK.

We offer a full range of web design and digital marketing services ranging from eCommerce web development, cloud web applications, SEO, branding and web strategies for businesses of all sizes throughout the UK.

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